
But another technology that manufacturers are quickly realizing the benefit of is the cornerstones in BIM (Building Information Modeling), Revit Family Creation. Technologies such as ImageScripting, WebAR, and 3D modeling are already in heavy use amongst many furniture manufacturers and marketers in the industry. Today’s ever-advancing technology allows for stronger, successful marketing strategies that serve the dual purpose of enabling furniture manufacturers to work smarter and faster, and also provide outstanding CX (customer experience) to their customer base.

However, the difficulties in remaining relevant and capable of differentiating yourself from other manufacturers is not without an efficient solution.

Furniture manufacturers today face an increasingly uphill battle in their efforts to maintain an edge over competitors in an over-saturated marketplace.
